With over 300 million users on LinkedIn, if you want to make sure your profile stands out or your new employer can notice you before your competitors, follow the below 6 tips to improve your LinkedIn profile.
Use a professional photo with a clear background; take it in clothes that you would also wear to an interview to ensure you look professional.
A profile picture increases your chances to get notice to your new employer or client by 7 times.
Put the relevant keywords to the role you are looking for in Headline session of your LinkedIn profile. This will get you found via LinkedIn searches, and can be used to promote the fact you are currently looking for opportunities, For instances, if you are looking for articleship or jobs after clearing CA final exams just put those relevant keywords in your profile’s headline.
This is the first impression a LinkedIn user will get about your professional standing, therefore it is essential to make it stand out – otherwise they’ll just move on!
Add your professional email address, contact number and your company or personal Twitter username. In case your new employer is seeking to contact you personally.
If you are using your personal Twitter, make sure you have used the Pinned Tweet function to avoid employers viewing inappropriate Tweets that could give off a bad first impression.
Use this area to speak directly to your target audience and make it relevant to their needs, it’s an opportunity to big yourself up and show off what you have achieved. Aim to tell a story about your professional career. Write about your experience at the time of your articleship. Or your previous job.
If you are a graduate or student and don’t have much experience, tailor it to how your studies, interests and hobbies have led to the decision to pursue a career within the particular area you wish to work.
Make it straight to the point. Keep it relevant to professionals and base it around your career.
Recruiters and employers are looking for relevant experience, they’re not going to be that interested in odd jobs you have done for a couple of months here and there, nor do they want to hear about jobs that are not relevant to your career.
Therefore, Keep it relevant to your career; don’t put every role down if you don’t believe it will benefit your job search. Make sure if the role is under a year you provide a brief explanation about why it was for this duration such as an internship, work experience, temporary role.
Recommendations are great to have on your LinkedIn profile, they provide recruiters and employers with a ‘reference’ before they have even approached you. A great way to get recommendations is to request them via LinkedIn ; this could be sent at the end of a successful project, a previous or current employer (before your transition to a new job), colleague or tutor. Out of courtesy it is always nice to reciprocate the recommendation once someone has provided you with one, not only does that make you appear on their profile but also is beneficial to their LinkedIn profile. If you are an article assistant just ask you principle to write you a recommendation.
You don’t have to wait around for recommendations – you can ask, and remember to return the favour.
Before Parting – Now’s the time to get your LinkedIn profile updated, use the above tips and you will be well on your way to getting noticed by recruiters and employers on LinkedIn!
– Mohit Jain