A blog is a frequently updated online personal journal or diary. It is a place to express your talent to the world. A place to share your expertise. Really, it’s anything you want it to be. For our purposes we’ll say that a blog is your own website that you are going to update on an ongoing basis. Blog is a short form for the word weblog and the two words are used interchangeably.
The action of writing a blog is called blogging.
Do you know the importance of blogging as being a chartered accountant?
Here I am explaining the 4 importance of blogging for Chartered Accountants.
1. Helps in you thought leadership engagement
Blogging helps a chartered accountant in his thought leadership engagement. You or your colleague knows that you are a Thought Leader. Does your potential client know that you are a Thought Leaders in your industry (Taxation, Auditing, Finance, Merger & Acquisition, or Transfer Pricing)?
Engagement of your Thought Leadership is what we called Thought Leadership Engagement.
Blogging is one of the best medium for a Chartered Accountant’s Thought Leadership Engagement. As through blogging, thought leaders can share their knowledge or expertise to the people at large.
2. Establish Your Firm as an Industry Leader
No matter how small your firm is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content. This is especially important for small CA firms looking to gain credibility to compete with larger companies.
3. Maximum Reach
Blogging helps a chartered accountant to share his knowledge or expertise to maximum audience. Do you thing that by writing an article in newspaper, writing a book and by guest lecture in a seminar you shared you knowledge or expertise with people who are seeking for it? The answer is NO!
Writing an article in newspaper, writing a book and guest lecture in a seminar, these medium of sharing your expertise have different significance. However, blogging is the best medium when somebody talks about maximum reach.
4. Opportunity to convert blog’s traffic into leads.
The content is the king in blogging. The traffic on a thought leader’s website is depends on the usefulness of content. As being a chartered accountant, you blog’s content should be useful for your target audience, such that they can use your knowledge for their business.
Don’t worry; mere knowledge about ingredients of recipe doesn’t make an individual a chef.