5 reasons, why should a Chartered Accountant(s) (firm) go for their Thought Leadership Engagement on Social Media?

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It is important to be clear about the specific goals one hopes to accomplish with social media. While most Chartered Accountants know that social media is a great aspect of modern days, there are some incorrect assumptions about the world of social media. Still after knowing the good aspects of social media some chartered accountants have this question in their mind, why should a Chartered Accountant or a Chartered Accountant(s) firm go for their Thought Leadership Engagement on Social Media?

Here i am explaining the 5 reasons for the same,

1) Thought Leadership Engagement

The most obvious reason that a Chartered Accountant or a Chartered Accountants(s) firm needs to set up a social media  presence is that the Chartered Accountant or a Chartered Accountants(s) firm will need to raise the awareness of its Thought Leadership among potential clients. With a strong set of videos, customers will be able to see exactly what the brand offers.

2) Content Strategy

The benefits of social media is for Chartered Accountant(s) firm is to establish best practices in terms of how to develop the framework of a firm’s content strategy. With such famous instances as Big4s, Boutiques Consulting firms, a chartered accountant or a chartered accountant firm should develop their content strategy or content,which is relevant for their followers or readers. A thought Leader can easily got many ideas from web to share their experiences or knowledge in a very unique way.

3) Transparency

Another good reason to incorporate social media for a firm is the fact that once the media has been put up for a significant amount of time and cost, the success of this campaign can be monitored. One can easily go for the analytic for their blogs, posts, images or any type of content or on any social media platform. Every information shared by a Thought Leader can easily be watch to know what type of content is more engaging.

4) Engagement, Interaction and Communication
Social media can helps a chartered accountant or a chartered accountant(s) firms, as being a thought leader to directly
engage, interact and communicate with their main target audience, followers or likees.

5) Talent Acquisition 

The final way in which to utilize a social media campaign is by using the social media platform a Thought Leader may find new talent which can take their firms to the next level.

And at the end if you believes that social media can help you in your or your’s firm Thought Leadership Engagement, then these 5 reasons are nothing, just give it a start and all you have is different importance for different reasons.

-Mohit Jain

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