Do you want to initiate a social media campaign?
Are you looking for ways to initiate a social media campaign?
Here i am explaining 4 important steps for Chartered Accountant & Chartered Accountant(s) firm to initiate a social media campaign.
1.) Assemble a Capable Team
Early set(s) of instructions of social media often included a laissez-faire approach: Give it to the younger staff members—they’re on social, right?
Businesses quickly found out that just because someone is on Facebook in their personal life doesn’t mean they intuitively know how to communicate on behalf of a Thought leader.
Social media awareness requires specific skills (e.g., writing and editing, photo editing, a little tech know-how and being able to respond in real time)
Thus before starting any social media campaign for you or your firm, assemble a capable team who have the required skills of writing, editing, photo editing etc.
2.) Initiate the campaign with 3 or 4 social media platforms.
Never starts with each and every social media platform. Every individual or a Chartered Accountant or a Chartered Accountant(s) firm, who are looking to initiate a social media campaign for themselves or their firm, they should first go for 3 or 4 main social media platforms, for instance, a Chartered Accountant or a Chartered Accountant(s) firm can go for LinkedIn, Twitter, Facebook or Blogs as most 90% of social media users are using these platforms.
3.) Shared Useful Content
Have you ever read or heard this quote? “Content is King”. In every social media campaign the most important part is to decide what to share with our target audience. Whether you are an individual or a firm, you should share those information, ideas, or knowledge which is relevant or useful to your target audience.
4.) Keep in the Frequency & consistency of your content.
A good social media campaign should have strategy about frequency & consistency of content on different social media platforms.
Frequency refers to how often you publish. Get yourself or your team on a schedule, such as 1 or 2 new blog posts per week or an infographic fortnightly.
Consistency means you keep up with the strategy you’ve laid out. You don’t publish 4 new blogs a week for 2 weeks and then abandon your blog for 6 weeks. It doesn’t take long for your visitors and Google alike to notice your inconsistency—and judge your site accordingly.