Do you have a Chartered Accountants firm?
And looking for ways to leveraging the benefits of social media?
After so many restrictions of Institute of Chartered Accountants of India on marketing, branding and promotion of chartered accountants or chartered accountants firms, is there any way to leveraging the benefits of social media for us?
The answer is YES!!!
Here I am explaining, How you can leverage the benefits of social media for your firm in 4 simple steps.
1.) Selecting the right social media channels as per your expertise
The first step to becoming a thought leaders in your industry are deciding the social platforms fit your expertise and audience and then directing your efforts to those particular channels. For instance, if your expertise is in taxation industry, then you should go for sites like Chartered Online, & Taxguru.
While it’s a good to share you content on multiple channels for reaching your main target audience.
2.) Create relevant blog content
In most instances blogging is an important part to conveying expertise. Of course, for different industry the relevant form of content is different. However, if we talked about our industry, which is Chartered Accountants industry, Blogs, Daily updates, Newsletters, White papers, and images are the main forms of content to share with the target audience.
3.) Leverage trending topics
Watch trending topics to see what people are talking about on any given day, and create your content according to that trending topic. Twitter and Facebook will show you trending topics.
However, trending related to our industry doesn’t always show on Twitter & Facebook, but we know about our industry’s trendy topics. For instance, introduction of GST (Goods & Services Tax) is a trending topic these days.
4.) Write Hashtags
Hashtag is defined as “a word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.”
While many social networks use hashtags (Twitter, Facebook, Instagram, etc.), sometimes a hashtag is better on one platform than another. Before you write out hashtags for a campaign, research the platforms to see what works best for each site.
Once you hit on winners, keep a list of the hashtags your business most frequently uses by platform. That way, anyone who posts on behalf of your business won’t have to reinvent the wheel.